Person. A seemingly simple word printed on the clothing and accessories of the “I’m Not for Sale” brand created by Yotsrot designers is an empowering reminder of worth and equality. It’s why, 10 years ago, former fashion editor Lilach Tzur Ben Moshe set out to help women leaving a life of prostitution. Yotsrot is the first organization in Israel dedicated to the assistance and vocational training of these women.
Two studios, in Tel Aviv and Haifa, teach necessary skills — sewing, pattern-making, business, digital marketing — while providing a safe, encouraging space for self-identifying women of all religions and backgrounds who are seeking a new life. The new Maya help center, established in response to the Covid crisis and the 300% increase in those seeking help, offers legal and psychiatric services, parental guidance, financial coaching and more. Our funds are directed to parenting classes.