So many of the great programs we support focus on hunger, whether it be here in America or in Israel. Sometimes, we think that the “din” created by this crisis goes largely unnoticed just because it is always there…a fact of life. Perhaps it is something so overwhelming that we just ignore it or push it out of our consciousness.

It was our friend Enid Borden, founder of NFESH (National Foundation to End Senior Hunger) and the Jack and Eleanor Borden Kosher Meal Fund who really helped us connect with this specific face of hunger in America. Nearly 1 in 6 elders in our country face hunger and in places like Washington, DC those figures are even more alarming at 1 in 4.

This short video (which features Enid Borden) puts real faces on this tragedy unfolding in the world’s wealthiest society. Take a look.