Andrea Good

Dana Marlowe was a working mom in metro Washington, DC who was driven by a personal experience to start I Support the Girls, a Good People Fund grantee. The organization gives bras, menstrual products and other personal care items to people around the world who need them desperately — due to homelessness, natural and human-made disasters, and other extreme circumstances. Dana sits with Naomi Eisenberger, GPF Co-Founder and Executive Director, to describe the genesis and impact of I Support the Girls, and the power of dignity.

Asher Lovy grew up in the insular Haredi community of Borough Park, Brooklyn and was sexually, physically and mentally abused by his mother. The silence within his community — where discussion of such aggressions was neither acknowledged nor welcome — propelled Asher to make some noise as head of ZA’AKAH (Hebrew for “outcry”), advocating for survivors of child sexual abuse in the Orthodox Jewish community. GPF Co-Founder and Exec. Dir. Naomi Eisenberger speaks to Asher about his personal journey and ZA’AKAH’s impact.

The call jarred him. An elderly woman from Jaffa was on the other end, asking for a Friday night Shabbat meal.

“It wasn’t an easy conversation,” said Matan Asulin. “It was the first time I heard someone like that asking for food. But if you know someone who needs help, then you help.”

Asulin was a volunteer for a food aid organization at the time, but one that wasn’t equipped for requests such as this. So right after his shift, he went straight to the market, bought the makings of a proper Shabbat meal, and delivered it to the elderly woman’s door.

He didn’t know it at the time, but the incident became the genesis for what would soon become Heart to Plate — the organization founded by Asulin and close friend Ronnie Lee in 2020. Heart to Plate is a new Good People Fund grantee.

The two, who met while university students, determined that that one woman in Jaffa personified a broader void in communities throughout Israel. That is, elderly, isolated people whose emotional and physical well-being could be elevated by a community of care dedicated to bringing them home-cooked meals and some companionship along the way.

“It is more than food,” said Lee. “It may start there, but it goes on to a lot of other things. They know they are not alone in the world anymore. That is the most important thing.”

At its core, Heart to Plate works by creating a cadre of four volunteers dedicated to two isolated, elderly persons. Each Friday night and on holidays, volunteers — on a rotating basis — bring a home-cooked Shabbat meal and create a much anticipated experience of connection.

Heart to Plate began as a small pilot initiative bringing Rosh Hashanah meals and visits to five elderly people in 2020. In the short time since then, it has grown to serving more than 160 beneficiaries in five cities including Haifa, Kiryat Ata, Migdal HaEmek, Rehovot, and Yokneam.

Ask Asulin and Lee about an epiphany moment in the young life of the organization and they tell the story of Chana, an isolated, elderly woman who lives in a small, one-bedroom home in northern Israel with a son who is physically disabled.

“When I first met Chana and her son Lior, I was in shock at how alone they are, without family and living this way,” Lee said. “I said to myself, and to her, that they are not going to be alone anymore and that I am here. She has now become like another grandmother to me.

“This is a special story because I grew up with grandparents and they are very important to me. When Matan and I saw Chana and others like her who live like this, it was very hard and we said to ourselves, this is our mission, to help as many as we can. So we are.”

If there is any indication that Heart to Plate is a journey of passion and impact for them, look no further than the fact that they both quit their jobs — Asulin as a security officer at a senior housing complex, and Lee as an e-commerce specialist at a fashion company — and that they used their own resources to launch the organization. They worked with no compensation until just recently.

“We are not just creating community for our elderly and isolated neighbors, we are bringing them back into the community,” said Asulin. “We see the relationships between them and our volunteers growing stronger and stronger over time.”

Elderly beneficiaries are typically connected to Heart to Plate through social welfare agencies in cities and municipalities where the organization is active. Volunteers — there are about 400 now — come from word of mouth, social media outreach, and emerging partnerships with companies, schools and youth movements.

In fact, Asulin and Lee envision preparing a young generation of Heart to Plate volunteers for a lifetime of service and social consciousness. “It is important for us as a society to teach kids and youth how to help the weak in their communities,” Asulin said.

Looking to the future, this pair of visionaries sees Heart to Plate with a footprint beyond the five cities it is in now, and throughout Israel.

“We are not rushed to grow, but want to be exact and precise as we go forward. Eventually, every city will have a community to take care of our elderly in this way. This is our great hope,” Asulin said.

By H. Glenn Rosenkrantz, for The Good People Fund

Since Russia invaded Ukraine in February, The Survivor Mitzvah Project has been operating in overdrive, navigating turmoil and destruction in Ukraine to maintain contact with Holocaust survivors, deliver them more critical aid, and in some cases provide them safe passage out of the country. Good People Fund Exec. Dir. Naomi Eisenberger speaks with The Survivor Mitzvah Project Founder Zane Buzby about the organization’s work and impact during this international humanitarian crisis, and how GPF support is helping.

At The Warehouse NJ, individuals and families emerging from homelessness and displacement are finding new beginnings with dignity. Here, they choose donated furnishings and home goods for their new apartments and living spaces, as they begin an upward trajectory in their lives. Kim Sleeman founded The Warehouse NJ — a Good People Fund grantee — because she saw the need and a community-based solution. She speaks about her journey and impact with GPF Co-Founder and Executive Director Naomi Eisenberger.

Elysa Rapoport gave birth to a stillborn daughter in 2016, and soon discovered a lack of emotional and practical support systems in Israel for those facing pregnancy and infant loss. So she determined to make change and co-founded Candles of Hope, a GPF grantee. Her organization is building and providing resources and channels of support, and is shining a light on what for many is an uncomfortable topic. GPF Exec. Dir. Naomi Eisenberger talks to Elysa about her journey and impact.